Relax, unwind and re-coup. Often clients come for specific needs other than relaxation purposes. This includes many ailments such as stress/anxiety/poor sleep/stiff neck/aching sore muscles over the shoulders into the shoulder blades, which untreated can cause pain and major discomfort. Often this may be from poor posture-sitting down at work and physical work.
Stress if often store in our lower backs, adding to discomfort and general pain.
Using cream/massage oils as a medium.